| December 4, 2025
SAN FRANCISCO—Today, global communications executive Sonia Sroka unveiled Momentos Peluche (MP), a Spanish-first, English-inclusive entertainment experience designed to bring humanity, humor, and heart back to screens. The show blends pop culture, storytelling, and surprise celebrity highlights to help viewers pause in a world moving faster than ever.
“Technology moves fast, and humanity requires intention,” said Sroka, founder, creator, and host of Momentos Peluche. “This show is my way of helping people slow down, notice the heart of the moment, and reconnect with what truly matters.”
MP is built around a simple idea: the little moments are often the big ones. Each episode highlights a universal value, empathy, generosity, authenticity, courage, or connection, and uses humor and culturally rooted joy to spark emotion.
The show resonates especially strongly with Gen Z and bilingual Latine audiences, whose cultural influence and creative power continue to reshape entertainment.
“Latine culture has always been rich in joy, corazón, and connection. MP brings those qualities forward as a gift, not just for our comunidad, but for everyone,” Sroka noted.
Rooted in Silicon Valley, MP was created as a counterbalance to the speed of modern life. Viewers are increasingly saturated with information, yet craving emotional connection. MP meets that moment by offering storytelling centered on humanity.
“It’s not just a sweet show. It’s a necessary one,” said Sroka. “We’re living faster than ever, and MP is a reminder that slowing down isn’t a luxury, it’s how we stay human.”
The show has already been recognized with a Telly Award for Best Non-Broadcast Comedy Show ahead of its public release, signaling the demand for content rooted in heart and humor.
Sroka, who has advised world-shaping brands including Meta, Pinterest, Microsoft, HP, and Sony, developed MP after spending years at the intersection of media, technology, and culture.
“MP has given me a direct pulse on audience behavior, the creator economy, and the emotional power of culturally relevant content,” she said. “Those insights continue to shape my strategic work with brands navigating rapid technological change.”
Through her dual lens as executive and creator, Sroka sees MP as part of a broader movement to re-center humanity in the age of innovation. “The most powerful brands, and the most powerful stories, lead with heart,” she added. “Momentos Peluche is my way of putting heart back at the center of innovation.”
Momentos Peluche premieres December 7, 2025 on YouTube. The series will be accompanied by Inside the Episode, an English-language companion show designed to deepen each story’s meaning while ensuring accessibility for all audiences.
Viewers can join the growing #MomentosPeluche community by subscribing to the YouTube channel, following @momentospeluche across social platforms, and exploring Sroka’s Substack The Reset Project, a movement dedicated to rediscovering intentional living in a tech-driven world.
For speaking engagements, brand partnerships, and communications consulting opportunities, inquiries can be made through the Momentos Peluche website.
