You’re here because you want to learn more about me, so here’s the truth:
The life and confidence you see today took years to build. The journey wasn’t perfect. It was messy and sometimes painful. I’ve lost things I worked hard for, faced heartbreak and grief, and rebuilt my life from the ground up.
But every fall sparked a rise, stronger, wiser, and more me.
Today, in addition to a long and successful career in communications, I’m stepping into my most personal project yet as the creator and host of Momentos Peluche, a humor-driven, heart-forward show that celebrates the magic of everyday moments. It’s my love letter to humanity… and to my mother, whose spirit inspires me every day.
You don’t need to have it all figured out. You just need the courage to take the next step, even a small one.
I hope Momentos Peluche reminds you of your spark, helps you feel seen, and gives you reasons to slow down, connect, and laugh, because laughter heals.
Love,
Sonia
Sonia Sroka is a globally recognized communications leader who has built her career at the intersection of technology, culture, and human connection. Named to People en Español’s Most Powerful Latinas, honored by HOLA! Magazine as a communications “powerhouse,” and celebrated by Marie Claire as one of Silicon Valley’s most influential women, she is known for helping visionary brands show up with purpose and impact.
With 20+ years of experience, Sonia specializes in global brand reputation, storytelling, and product communications for iconic technology and lifestyle companies, including Meta, Pinterest, HP, Microsoft, Sony, and others. Her work has launched products, protected brands, and positioned leaders at the forefront of innovation.
She has been recognized with industry honors including PRWeek 40 Under 40 and Most Powerful Women in Communications. After decades advising category-defining companies, Sonia is expanding her influence as the founder, creator and host of Momentos Peluche (MP). A humor-driven, heart-forward show that celebrates what makes us human in a world built for speed.
MP also gives Sonia a firsthand pulse on the creator economy, audience behavior, and the emotional power of culturally relevant content, insights she continues to bring to brands navigating rapid technological change.
Communication isn’t just strategy, it’s a catalyst.
It can spark cultural shifts, build community, and move people to action.
Through her unique dual lens as both executive and creator, Sonia bridges technology and humanity in ways that strengthen trust, deepen connection, and shape culture.
Because the most powerful brands, and the most powerful stories, are the ones that lead with heart.
